From Lyn:
AI - we’ve talked about AI before, but the more you think about it, the more you realise what it can do.
I’ve noticed that people are using it for pictures. I think we’ve moved on from airbrushing. I try and keep our pictures real, as the rise in fakeness saddens me. Pretty girls think they need enhancement - with surgery, makeup, and editing pictures.
It all seems a bit shallow. I know it’s corny, but what happened to “it’s what’s on the inside that counts”?
I think if you’re happy with yourself (not perfect), you carry yourself better. That’s one of the reasons good clothes are so important! If you’re happy and confident in them, you carry them well.
Pamela Anderson: Going Makeup-Free and Starting a Movement
Pamela Anderson has surprised many with her recent red carpet appearances—free from heavy makeup, filters, or editing. Instead of concealing age, she’s embracing it, setting a new standard for what beauty can look like in your 50s and beyond.
“My mom always told me, ‘At some point in your life you’re not gonna want to wear makeup on your skin.’ And she’s right.”
— Pamela Anderson, Interview Magazine, 2023
Her barefaced confidence at Paris Fashion Week was widely praised and felt like a breath of fresh air in a world of AI-perfected faces and unattainable beauty standards. It wasn’t just about rejecting cosmetics; it was about embracing identity.
Alicia Keys: Choosing Freedom
Singer-songwriter Alicia Keys sparked conversation when she announced she would no longer wear makeup in 2016. For her, it was about reclaiming a sense of freedom and rejecting the societal expectation to always look a certain way.
“I’m not a slave to makeup. I’m not a slave to not wearing makeup either. I get to choose at [any] given moment. That’s my right.”
— Alicia Keys, Elle UK, 2017
Her message resonates with so many women—especially those tired of being told how they should present themselves. The point isn’t about makeup versus no makeup; it’s about agency, confidence, and authenticity.
Andie MacDowell: Owning Her Silver Strands
In recent years, actress Andie MacDowell has become a striking example of ageing naturally and unapologetically. Choosing to stop dyeing her hair during the pandemic, she now proudly wears her naturally greying curls—a decision that sparked conversation and admiration.
“I feel more powerful. I feel more genuine and honest and kind of grounded.”
— Andie MacDowell, Vogue, 2022
Her visible shift has made her a relatable figure for women facing societal pressures around ageing, especially in the fashion and beauty industries. Rather than trying to look younger, Andie has leaned into a look that reflects who she is—confident, elegant, and real.
Emma Thompson: Embracing Life with Laugh Lines
Emma Thompson has long been a voice of reason in an industry obsessed with youth. With her radiant smile, silver hair, and unmistakable presence, she proves that age and authenticity are not something to hide - but to celebrate.
“We’ve been persuaded that hiding age is the only way to be acceptable. But why? I want to see the lines on my face. They’re my story.”
— Emma Thompson, The Guardian, 2022
Her outlook reminds us that beauty doesn’t need permission - and that confidence rooted in lived experience is one of the most powerful things a woman can wear.
It’s What’s On The Inside That Counts
In a world of filters and Photoshop, choosing to be real feels radical. But authenticity is timeless. As Andie MacDowell said when she embraced her grey hair, “I want to be old. I’m tired of trying to be young. I don’t want to be young. I’ve been young. And to be an older person trying to be young, what an effort. That’s a lot of effort.”
— Andie MacDowell, Vogue, 2022
Why It Matters to Us
At Covet, we believe real stories, real style, and real people are more compelling than any AI-generated ideal. The beauty of natural fabrics, thoughtful design, and a wardrobe that empowers rather than conceals—that’s what we stand for.
We hope to celebrate the beauty that comes from self-acceptance, the kind of confidence that doesn’t require filters. The world doesn’t need more perfect - it needs more real.
A Note from Lyn
“I’ve seen how fashion can change how someone feels - instantly. And I believe we deserve to feel good without filters, edits, or pressure to be someone else. That’s why real matters.”
— Lyn, Covet Founder