Masai was founded in 1992 by two siblings in Copenhagen. It values Danish heritage, and a sense of “Danishness” is reflected in their design approach, outlook on life, and the way we engage with the world. With an open-minded and inclusive perspective, the brand draws inspiration from real women of every culture, age, and body type.
The collections are thoughtfully designed, built to last, and influenced by artistic expression. Masai’s signature silhouettes prioritise movement, comfort, and an effortless, flattering aesthetic. Thoughtfulness guides everything they do—both in communication and design, and production of the garments.
At the core, Masai aims to tell the stories of real women—women with depth, individuality, and character.
